Continued Development

As I'm pretty much set and happy with the packaging from a visual/aesthetics point of view, what I want to focus on now is subtle additions such as the gift tag idea and something to pack in with the products. I feel that packaging in a recipe book or series of recipe cards focusing on recipes using ales (steak and ale pie etc) and the kind of ingredients/condiments sold at Legges would work really well, an idea the client and Wye believe has a lot of potential.

Here I've just conducted a mind map on other items that could work well packaged in, bearing in mind the hamper appeal of the packaging.

Mind Map.

I really like the idea of designing and packaging in a series of recipe cards rather than a book. Much more simple, concise and would be much easier to produce and package in with the three items. Could even design the cards in a similar theme/style to the tag that will be attached to the packaging.

Tag Concepts

The tags will attach to the string that is wrapped  around the packaging. 

The tag (booklet) will be comprised of four pages with a colour scheme of four different shades of brown, I was tempted to use blacks and creams the colour scheme of Wye but I feel it wouldn't really compliment the package or deliver the rustic essence I feel that browns achieve. The front cover will bear a cut out of a barley illustration, again fitting in with the production of the ales and the hop vines that will illustrate the fact of the packaging. The second page will just be a lighter shade of brown with nothing on the page. This way the lighter page (shade) will be visible through the cut out of barley on the front cover delivering a subtle yet visually striking design choice. The third and fourth pages will bear the information of the ales and condiment that will be packaged in again both lighter shades of brown.

The recipe cards will be designed in a similar theme/style to the tags. they will again bear a colour scheme of five different shades of brown, a colour which I believe delivers a more rustic appeal. The five cards will attach together through string. The cards will use the illustrations that will be on the front of the packaging. I've decided to use a minimal, clean layout. Not too text heavy and tidy. I didn't want to use a cluttered design for the cards and tags similar to how my packaging is. The cards will also have a stylised illustration of for instance steak and ale pie matching up with the recipe. Simple but a nice addition rather than just a card full of text.

Here is how the tags and cards will look. Simple, subtle additions but I think will add character and deliver a more polished, complete package for Wye Valley and Legges.