Digitised Visuals

I decided against mocking up digital versions of my packaging instead focusing and using my time elsewhere in areas I feel will benefit from more attention. I feel that my hand-drawn concepts offer just as much if not more detail than graphical versions of my packaging would have.

However I did take the liberty to design the recipe cards and the gift tags.

For the finalised versions I decided against using pictures of the products. My thinking behind this was I wanted the tags and card to give the appearance they have been hand rendered, with the scratchy font and rough, earthy textures. Giving the impression that each tag and card has been specifically written for each customer. Adding to the rustic essence of the packaging. Using a photo on the tags and cards I feel would dispel that vibe.

Tags

Recipe Card # 1

Recipe Card # 2

Recipe Card # 3